Well, this looks like a wild ride. 1091 released the official trailer for a new documentary called The Grand Unified Theory of Howard Bloom, which had its world premiere last year at the DOC NYC Film Festival and was featured at the Santa Barbara International Film Festival. So who in the hell is Howard Bloom? Bloom was the Head of PR for ABC Records in 1974 and then founded The Howard Bloom Organization in 1976, which led him to become the publicist for Michael Jackson, Joan Jett, ZZ Top, AC/DC, Lionel Richie, Kiss, Simon & Garfunkel, Bob Marley, and Prince. However, that was all abruptly put on hold when he was diagnosed with chronic fatigue syndrome in 1988, which left him bedridden for over a decade. He used that time to start writing books about the cosmos and life, and now he believes he knows what the world wants from each one of us and must write about it before he perishes. Check it out:
Howard Bloom spent much of the 1970s and 80s as the publicist for iconic musicians like Michael Jackson, Prince, Joan Jett, Run-DMC, and Aerosmith. When a rare disease left him housebound for 15 years, Bloom reinvented himself as an author, publishing several books on evolutionary psychology and humanity’s role in the cosmos. Now in his 70s, the eccentric philosopher readies an unfathomably long masterwork that will unify all of his unorthodox theories, and makes plans for his legacy.
This man has led an absolutely incredible life. The last two decades of his life have been spent writing these books on his scientific theories, but I really hope they don't short change his time as a PR god. To hear about his time shaping the music tastes of the '70s and '80s would be fascinating, and it looks like they will touch upon that with an interview with Joan Jett.
I am worried by it's the seemingly short run time of an hour and seven minutes. This doesn't seem like enough time to touch on every bit of what makes Howard Bloom extraordinary, and could potentially leave viewers confused as to why a celebrity like Jeff Bridges appears. This feeling might be more of a testament to how we feel about documentaries today with Netflix devoting eight hours to Tiger King and over six hours to the new series Trial by Media. There is some time before this drops on VOD on July 21st, but I am intrigued to check this out once it does. Will you be watching?